About Baby Wisp

Baby Wisp®  Our Story 

Baby Wisp® Baby and Toddler hair accessories is a company that was born out of the desire to create hair accessories that stayed in baby's wispy fine hair and created subtle compliments to baby girl's wardrobe.   After waiting 9 months for a little girl, most moms can't wait to put a little bow in their precious baby girl's hair...BUT what if she is born without much hair or super fine hair???


That's what happened to the founder, Beena Masellis.  Considering Beena had a big thick curly mess of hair, it was surprising her baby girl was born with wispy fine hair.  Here she is, the original Baby Wisp baby who's bows just fell off.  Her hair was so silky, nothing would stay in!


2008 - Started at Farmer's Market, Edmonton Canada

Beena started making bows for her baby girl and got enough compliments and requests to make them for other babies that she thought why not sell them?
She handmade every single product and sold them at handmade markets in and around Edmonton, Alberta Canada (hometown). That's how the first direct to consumer Baby Wisp bow was sold.   A few owners of local baby boutiques loved the product and the brand look and approached her to carry them in their stores in Edmonton.  At this time, Beena was doing the side hustle.  Markets on weekends, working full time at the office M-F and managing a baby girl as a first time mom.

Here's Beena and her daughter in 2008 at the St.Albert Farmer's Market.Beena at the Farmer's Market with her handmade little hair clips for Babies and Toddlers

 When the second baby came along in 2009, there came a cross road.  This lifestyle of no sleep was not sustainable.  Beena made the choice to throw her energy into growing her business into more than just a side hobby. At this time, the family also moved to Toronto. Beena opened a brick and mortar shop in Toronto, hired 3 staff and now working with Kidcentral Supply - achieved national distribution of the product into over 300 baby shops like West Coast Kids, SnuggleBugz, gift shops like Toronto Sick Kids hospital and national retailers like London Drugs, Nordstrom Canada, Indigo Books to name a few.

Here is a picture of the Baby Wisp Boutique in Toronto in 2014.

Baby Wisp Shop in Toronto

Here is a picture of the inside of the baby shop

baby hair accessories boutique in toronto


Where are Baby Wisp® Products Made?

When production could no longer be managed personally - with much research into quality and excellence, the bulk of production was moved to China and split by expertise between two cities: Xiamen and Yiwu.  The manufacturing continues to occur in the same ISO certified facility that meets both European and North American testing standards for ink and textile compliance and we continue to third party test all metals.

 We are proud of the relationship we have maintained for over 10 years with our international suppliers.  No easy feat! 

Where are we now?

The family moved from Toronto to San Diego, California in 2016 and Baby Wisp came with the family. Shutting down the Toronto shop was a tough decision but onwards to life's adventures the family went.

 Beena continues to head up the designs, planning and marketing and has staff to help get the orders out the door in a home business! Having a home business allows Beena to take the kids to and from school and their activities and what more can an entrepreneurial mom ask for?  Business has continued to expand to Amazon.com, Etsy.com, Walmart.com, well.ca, and now hundreds of retailers worldwide carry our bows!  


Parting Thoughts:  

Creating a recognizable and trusted brand in this niche market took a lot of work! We are trademarked for a reason - that is, we guarantee you that our clips are lead-free and meet the highest standards possible for metal composition, so look for the brand and you know what you're buying.  Being a brand leader comes with its woes, we have tonnes of copiers.  Make sure your clips have the Baby Wisp® brand affixed so you can trust the quality. 


Our wisp clips / mini latch clips really do work on the finest hair.  Try them, you will see. Bald babies are spotted everywhere wearing our bows.  Check out @babywisp on Instagram for style ideas. 

  • This is a 100% mama-owned American business employing both Canadian and American staff.   

Still not convinced we're legit?...Read more>> why should you choose to buy Baby Wisp®? Find out more here.

Baby Wisp® In Press

Cover of MARCH 2016 ISSUE COVER MODEL of Today's Parent Magazine. 



Named #3 in the "9 Smart Baby Gifts Moms Will Actually Use" by Julie Cole founder of Mabel's Labels.

Plus thousands of moms have used and loved our products since 2008 and over 400 shops carry the product in several countries.  See our full retailer list here. Check out the reviews on our website and check us out on instagram where real moms are tagging us every day! @babywisp.