Baby Wisp® Our Story
Baby Wisp® was born out of the desire to create hair accessories that stayed in baby's wispy fine hair and created subtle compliments to baby girl's wardrobe. You waited 9 months for her to be born and now your little baldy needs some bows to make her look more girly girl!
That's what happened to the founder, Beena Masellis. Considering Beena had a big thick curly mess of hair, it was surprising her baby girl was born with wispy fine hair. Now what could she do about that!
Beena handmade every single product and sold them at handmade markets in and around Edmonton, Alberta Canada. That was in 2008.
The Edmonton City Centre market, St.Albert Farmer's Market, and the Butterdome Spring and Winter shows were some of the places you would find her little booth. Limited supply would mean they would sell out quickly! A few owners of local baby boutiques loved the product and the brand look and approached her to carry them in their stores in Edmonton. The first boutique in Edmonton to carry the product was Bosom Babies on Stoney Plain Road back in 2008.
With a new baby girl, running a small business on the side and going to work full time at the office during the day, when the second baby came along in 2009, there came a cross road. This lifestyle of no sleep was not sustainable. Beena made the choice to throw her energy into growing her business into more than just a side hobby.
In 2010, with much research into quality and excellence, the bulk of production was moved to Xiamen, China. The manufacturing continues to occur in the same ISO certified facility that meets both European and North American testing standards for ink and textile compliance.
Beena continues to handle the design of the new collections every season to ensure styles are on point with what's hot in baby fashion.
Baby Wisp® strives to provide quality, design, style and service as a brand you can trust for your baby's first accessory. The Baby Wisp® Mini Latch clips which are tiny little hair clips that comb into the finest little wispy peach fuzz...so fine- you can compare it to female adult arm hair and these clips will work on just one hair! We test every batch for lead, cadmium and mercury and use stitching wherever possible (instead of chemical glues) so you don't need to wonder about the quality. Buy with confidence.
By 2011, over 300 stores in Canada carried the Baby Wisp® brand on their shelves. The family left Edmonton for Toronto.
In 2013, Baby Wisp® opened a retail location in Toronto that housed office space for staff and a warehouse order fulfillment centre. The first baby hair accessory shop in Canada. Yes, a whole shop just for baby and toddler hair bows. Picture it. It happened. The growth can be attributed to both the fact that our products work and moms trust the brand.
Family circumstances required the tough decision to close the Toronto shop in July 2016 and now Baby Wisp has re-opened in sunny San Diego, California... USA!
Baby Wisp® USA chapter...
And now the new story begins! Baby Wisp® has grown to over 300 retail shops in Canada, continued growth in the USA boutique shop market, Amazon, Etsy and more.
The original Baby Wisp® babies have turned into kids in elementary school and the business has changed substantially from its Edmonton market roots. We still have an administrative arm for the Canadian business to handle wholesale Canadian orders with our distribution partner but your etail order on babywisp.com is shipping from the USA and your purchase is being made in $USD as of 2017.
A few parting thoughts if you are considering making a purchase of Baby Wisp® products:
We are trademarked for a reason - that is, we guarantee you that our clips are lead-free and meet the highest standards possible. Being a brand leader comes with its woes, we have tonnes of copiers. Make sure your clips have the Baby Wisp® brand affixed so you can trust the quality.
Our wisp clips / mini latch clips really do work on the finest hair. Try them, you will see. If you're not happy, we'll make it right.
- This is a mama-owned business. 100%.
We strive for quality and excellence by:
Committing to meeting and/or exceeding safety standards. Our clips have been sampled and tested for lead, cadmium, and mercury - how many other accessory companies do you know do this? Ask questions. Our friends and family use our products too and we have a rock solid conscience about what we sell;
Keeping informed of industry news and regulations;
Conducting frequent accredited laboratory testing of not only metals but paint and gems used in our products (All passed with flying colours!);
Using non toxic glues & sewing wherever possible to reduce the use of chemicals in our products and keeps your bows from falling off.
Thank you for visiting. Always love feedback.