Baby Flower Crown Headbands
Why does being sold out make me so happy?
We're sold out of the Coral flower Crown Headbands as of today. It's not the revenue generated from the sales that is making me utterly giddy.
I should be a tad worried that I cannot fill demand for the flower crowns in Coral this spring and summer, shouldn't I? We sold out of this hot style and colour before March even hit and I won't be restocking it. You are probably scratching your head with this, as that doesn't make sense...or so it seems. They are so popular, you sold out!! Why wouldn't
you re-stock it? Make more and ride the wave, you're chiding me as my friend in business. As my customer, your demand should be driving me to get more in stock...and NOW, right? But, I've made this mistake before. Too many times, in fact. The times have changed so much since Baby Wisp® first started (2008) , you wouldn't believe how much faster the 'trend' cycles are. You think a bow is a bow is a bow...pink is pink and pink. I tell you - it's not true. [caption id="attachment_1258" align="aligncenter" width="300"]
Coral Baby Wisp Flower Crown[/caption] Any retailer can tell you about this problem of inventory and trend cycle. Just go to any "end of season" sale and you will see prices that you cannot believe. You know for sure. that skirt you just bought for 99 cents, definitely cost several times that to make. But here's the thing - If you don't sell it off at the end of the season, you will never see a dime for it. Knowing you have such a short window to get your style noticed you have to be already on to the next before you're finished with the first!
Styles are so fluid, so hard to nail down. As a designer, you're gambling on the right colour, the size, shape, style, fabric and more often that not - you're either doomed or crowned queen when a 'CELEBRITY' tells the general public what's cool and what's not cool or the celebrity BABY is photographed wearing a certain style. You can't plan for that the year before when your designs are in production. It's such crazy concoction of the right ingredients whether your design will be loved. And when it's loved, it's loved for like a second. It used to be a minute or two but now it's a second! So today, I'm celebrating the second of fame we got in our Baby Wisp Kingdom. Our coral flower crown is loved. We got it right! Nailed it! woohooo!!! That's a "good day" at work when you feel your decisions were right. On that note - there are only a handful of aqua left as that will be next to sell out...so hurry before they are gone for good! Click here to shop at our store>>>