Get *FREE GIFT with purchase $39+.Find out More.
0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart

      knowledge Sharing

      Blog Menu

      FREETUTU coupon code

      Wow, it's September and many customers have made purchases letting us know they are beginning their Christmas shopping.  Some of us are still doing our "Back to School" shopping!  Ooops, sorry kids mama got busy in August ok!!  :)  Whichever camp you fall into, our current FREE tutu pettiskirt is a deal you can't pass up. This Slideshow showcases the looks you can achieve with our hair accessories and tutu pettiskirts from our models who were busily enjoying a tea party. [slideshow] Here's the deal:

      1. Spend $39 at (pre-tax, pre-shipping)
      2. Add the tutu you want free to your cart
      3.  Add the coupon FREETUTU at checkout and you've claimed the FREE TUTU PETTISKIRT!
      4. Pay $9.95  $3 to ship anywhere in Canada, Tracked and guaranteed.  ($6.95 value)
      Coupon expires on September 25, 2012. Limit 1 per customer.  No Limit, for every $39 spent, you can claim a FREE tutu!! The deal is best used if you add 3 tutus to your cart because you only pay for two.    Oh and did I mention that they are currently 50% off?  That means by buying 3 - you are getting these pettiskirts at 66% off retail cost. To sweeten the deal even further, if you don't need the tutu - you have the option of donating it to a charitable organization once you've "earned" it!  We currently have a facebook giveaway on for suggestions of a non-profit organization that can benefit most from these tutus.  The suggestion with the most LIKES gets the donated Tutus!  So far we have SPCA, Sick Kids, and women's shelters in the running.  Do you have any other suggestions?  Please join the conversation. The suggestion with the most LIKES gets a $20 GC to

      Small Snap Fancy Bows

      We now have 15 colours available in the fancy bow small snap.  The new colours are Lemon Yellow, Tangerine Orange, Apple Green, Navy Blue and a Bright Purple.  To help you try them out we are offering all fancy bow snaps at 25% off for a Limited Time with coupon code fancybow25 Enjoy!! The best value on this is to purchase a 5 pack of bows where it is already priced so that your 5th bow is free, now add an additional 25% off an already great price and you've not only got a great deal, you have a great selection of clips to compliment your baby/ toddler wardrobe.

      50 Shades of Pink

      Yes, I recently finished reading the book, "50 Shades of Grey" and um, well I only read it because it was on our book club list and I want those hours of my life back.  ;)...but my  blog post has nothing to do with the book, it has to do with business reasons to limit your colour offerings of products.  

      50 Shades of Pink

      In the case of Baby Wisp, we are able to offer a large variety of shades of Pink, but not very many of blue or special colours like this season's hot tangerine trend.  Why?

      This post is inspired by the 5 or so emails I received in June for special request colours to be offered in our products.   I thought it might be a good opportunity to share a business lesson I learned the hard way.  This, of course, is in my humble opinion only based only on my personal business experience so take it or leave it (for those who are interested in this blog for the business advice I share).

      Running a girl's accessory company, I can tell you that Baby Wisp sells more pink than all other colours combined.  How is this possible?  First, consider that we offer at least 3 different pinks in each collection. We have close to 30 collections which means we stock more pink than any other colour.

      Pink Polka Dot Bows

      Take, for example, our polka dot mini latch clip 5 pack.  3 pink variations of polka dot ribbon at the top while our other polka dot pack is more mixed with only 2 pinks.  We sell more of the pink packs 3:1.  I could illustrate this across many of our offerings.

      From a customer perspective, you can easily see the logic for the purchasing of pink over other colours.  The majority of a girl's wardrobe in Canadian  society is pink (yes, gross generalization and no stats backing that claim up- opinion piece here people!) so it would make sense that when accessorizing, you would purchase accessories that would get the most use possible out of them.  Especially, for high end, high quality boutique accessories, it just makes sense to optimize your investment.  For gifting purchases, you are pretty much guaranteed that buying her a pink hair bow is going to match something in her wardrobe.

      Orange Mini Latch Clip Baby BowFrom a Business perspective, consider the cost of stocking say...ORANGE.  We sold approximately 10 last year online.  Selling ten bows in a year could not sustain our business.

      It's the only orange product we carry so it's not that it's in competition with other styles.  It's the colour itself that is limiting it's sales.  We did sell ten though, so there are customers who want it...but to take up expensive inventory space and divert cash away from investing in other stronger selling products that move at 100 or 500X faster rate; it does not make much sense.

      Being a specialty boutique does mean we offer unique products, styles, and colours so we do try and offer grey, yellow, navy, orange and green but the balance we strike is that those colours are very, very restricted and cannot be offered across all collections due to warehouse space and cash reasons.

      We take very seriously the feedback of our customers in our growth strategy so with enough emails, phonecalls, tweets and facebook messages from our retail and wholesale customers we continue to expand to new styles and colours each season.  Trend-setting based on customer driven styles.  Speaking of, what type of new products or styles would you like to see Baby Wisp carry?  Join the facebook conversation or comment here.

      Getting 100 New Baby Wisp Facebook Fans mean deals For You

      Getting 100 new fb fans mean deals 4u + the auction item starting at $1 Auction item for $1

      100 Fan Deal - $1 Auction, Tutu Giveaway and 75% off Link
      So we didn't make our goal for the month of May, we'll take the 100 new fans that decided to join us just the same.  We  are giving away a tutu pettiskirt too, join the conversation on our Baby Wisp facebook fan page as to how we pick the winner?

      The Baby Wisp Story - a video to get to know us

      What do you do when you have a side business that takes up your nights and weekends, work full time at a corporate gig and have a hubby and two small children under 3 years old?  I had to make a choice on how I was going to handle it all.  Whichever choice you make, is best for you and your family so no judgements here. I'm so lucky that Intuit - Quickbooks gave me the opportunity to share my "big story"  - can you relate? [youtube]